Twenty44 n’ More: Blog
AI in Retail: Why Adoption Is Lagging. And How Leaders Fix It
A conversation with Uwe Stueckmann , former EVP & Chief Customer and Marketing Officer at Loblaw, now co-founder of Innovative Marketing. The Adoption Gap Is Real, And It’s Self-Inflicted Here’s a number worth sitting with: 45% of businesses have paid AI tools, but only 12% of employees use…
Why 60% of AI Projects Fail to Deliver ROI (And How to Fix It Before You Start)
Most AI projects fail. But here’s the critical distinction: it’s the projects that fail, not AI itself. According to McKinsey’s November 2025 State…
Avoiding AI Workslop: How to Use AI Without Creating More Work (and Frustration) for Your Colleagues
It’s not just your social media feeds drowning in AI slop, workplaces are at risk too. An article this week in the Harvard Business Review,…
Study Reveals 75% of Leadership Teams Use AI, While Most Workers Lag Behind
Picture this: The most AI-forward companies have leadership teams where 72% use AI daily, while their individual contributors lag at just 21%. A new…
Albania Appoints an AI as Minister of Procurement. What It Reveals About Practical AI Opportunities
I know this sounds like the most boring science fiction movie ever, the “Bid Terminator” is my working title. Jokes aside, Albania has made…
Microsoft to Add Claude AI to Copilot. What It Could Mean for Your Workflows
TL;DR Microsoft is planning to add Anthropic’s Claude AI to work alongside OpenAI’s models in Copilot When launched, Copilot will automatically…
5 Reasons Your Company Needs an AI Advocate to Actually Make Your AI Roadmap Happen
TL;DR AI adoption fails without someone owning it day-to-day The “AI Advocate” bridges the gap between the roadmap slide and its execution They get…
8 Core Prompting Techniques for AI Assistants, Simple for Beginners, a Reminder for Pros
A quick refresher for seasoned users, and a starter toolkit for those just diving in, works across ChatGPT, Gemini, Claude, and Copilot. TL;DR…
What Is an AI Hallucination, Why They Still Happen — and 3 Tips to Get AI Output You Can Trust
Nearly three years after ChatGPT’s debut in November, 2022, hallucinations are still one of the biggest adoption worries across large language…
The Real Bottlenecks in AI Adoption Aren’t the Models: Where Our AI/44 Adoption Framework and OpenAI’s Playbook Align
Looks like great minds do think alike. Let’s take a few minutes to compare OpenAI’s ‘Staying Ahead in the Age of AI, Leadership Guide’, that was…
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